Perth, Western Australia

ChrisPlummer

Venture Builder, Operator & Strategist

Build scalable, investable businesses through strategic joint venture partnerships, structured execution, capital strategy, and systems that last.

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About

Closing the gap between
strategy & execution

Chris Plummer is a Perth-based venture builder and founder of Baylor Ventures, focused on structuring selective joint venture ecosystems across proptech and fintech.

Rather than traditional advisory or growth consulting, Baylor Ventures operates through aligned JV partnerships—integrating demand, delivery, people, and capital into scalable execution systems designed for long-term value creation, operational alignment and predictable growth.

Founder, Baylor Ventures — building & backing scalable ventures
Creator of The Venture Engine framework
Host, The Venture Builder Podcast
Author of two books on scaling and decision-making
Company

Where strategy
meets execution

Baylor Ventures partners with select operators and founders through strategic joint venture partnerships to build businesses that are structured, scalable, and investment-ready. We don't just advise — we operate. Shared resources. Shared incentives. Shared outcomes.

Build

Structure ventures from the ground up with systems built for scale and investment-readiness.

Back

Deploy capital, resources and strategic support to ventures with the foundations to grow sustainably.

Scale

Drive deliberate, measurable growth — closing the gap between strategy and execution.

Visit Baylor Ventures →
Insights

Articles

Practical thinking on strategy, execution, and scaling businesses — published on Medium.

Home
Venture Building

Why Most Founders Confuse Busyness With Execution

Execution is not activity. It is the disciplined conversion of strategy into measurable progress — and most founders get it wrong from day one.

Read on Medium →
Home
Capital Strategy

The Capital Readiness Framework: What Investors Actually Look For

Raising capital is not about pitching — it is about demonstrating that you have built a machine that can absorb and return capital predictably.

Read on Medium →
Home
Scaling

Scaling Without Systems Is Just Organised Chaos

The ventures that scale successfully are not the most creative. They are the most systemised. Here is how to build the infrastructure before you need it.

Read on Medium →
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Books

Written Works

Frameworks for founders who are serious about building properly.

Home

Scale Smarter, Not Harder

A practical framework for founders looking to build scalable, investable businesses without unnecessary complexity. Covers systems design, capital positioning, and the operator mindset required to grow without burning out your team.

Get the Book →
Home

Measure, Before You Move

A practical guide for founders and business leaders who are done relying on instinct and urgency and are ready to make deliberate, high-confidence decisions. Learn to build measurement infrastructure before committing resources.

Get the Book →
Podcast

The Venture Builder Podcast

Where strategy meets execution

Real conversations on building, scaling, and structuring businesses properly. No hype, no theory — just the conversations that happen inside ventures that are actually growing.

30min Episodes
Active Founders Interviewed
Listen Now →
Speaking & Workshops

Bring Chris to Your Event

Chris Plummer speaks with teams, operators and founders on the frameworks that actually move businesses forward. Practical, direct, and grounded in real execution experience as a venture builder in Perth and across Australia.

Enquire About Speaking

Speaking Topics

Venture Building & Execution Scaling Businesses Sustainably Capital Readiness & Growth Strategy The Venture Engine Framework Operator vs Founder Mindset Building Investable Businesses Systems-Led Growth
Free Tool

Find Your Joint Venture
Growth Score

How scalable is your business — really? A simple diagnostic tool to assess where your business stands and what is holding it back from scaling.

Takes less than 10 minutes to complete
Instant score with detailed breakdown
Identify the exact gaps holding your business back
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Live

What I'm Working On

Updated March 2026
  • 01 Building and scaling ventures through Baylor Ventures — actively working with a select group of businesses, via joint venture partnerships, across property and finance to structure for investment and scale.
  • 02 Developing and refining the Venture Engine framework — a systematic, repeatable approach to building businesses through joint venture, that are scalable from day one and ready for capital from day two.
  • 03 Building a category-defining fintech platform at gosearch.loans — a rate comparison and data engine designed for the underserved non-conforming borrower market. By bringing transparency to specialist lending and aligning borrower scenarios with real-time rate intelligence, it bridges the gap between complex borrowers and the lenders actively competing for them.